The New Global Marketing Reality

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Business & Economics - Sales & Marketing
The New Global Marketing Reality

The New Global Marketing Reality

Name: The New Global Marketing Reality
ISBN: 9781403905208

Roger Palmer, Richard Brookes

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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2004

Ngôn ngữ:

english

Trang:

320

ISBN 10:

1403905207

ISBN 13:

9781403905208