Creating Breakthrough Products: Innovation from Product...

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Name: Creating Breakthrough Products: Innovation from Product Planning to Program Approval
ISBN: 9780139696947

Cagan J., Vogel C.M.

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Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets — or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the ''Fuzzy Front End'' of the product development process; and leverage contributions from diverse product teams — while staying relentlessly focused on your customer's values and lifestyles.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2001

Nhà xuát bản:

Ft Pr

Ngôn ngữ:

english

Trang:

336

ISBN 10:

0139696946