Managerial Economics: Applications, Strategies and Tactics
James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
Thể loại:
Năm:
2013
In lần thứ:
13th Ed
Nhà xuát bản:
South-Western College Pub
Ngôn ngữ:
english
Trang:
768
ISBN 10:
1285420926
ISBN 13:
9781285420929
Loạt:
Upper Level Economics Titles
File:
PDF, 18.39 MB
IPFS:
,
english, 2013