MarkPlus Inc: Winning the Future - Marketing and...

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MarkPlus Inc: Winning the Future -...

MarkPlus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony

Name: MarkPlus Inc: Winning the Future - Marketing and Entrepreneurship in Harmony
ISBN: 9789811221712

Philip Kotler, Den Huan Hooi

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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Readership: Entrepreneurs, Executives, Professionals, Government and public-sector related officers, academics and researchers who are interested in marketing and entrepreneurship.

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2021

Nhà xuát bản:

World Scientific Publishing

Ngôn ngữ:

english

Trang:

288

ISBN 10:

9811221715